BeMusic (Pty) Ltd. is a new company in the music equipment industry in South Africa.
The establishment of BeMusic was facilitated by Charles Bothner, whose family has been in the forefront of musical equipment wholesale and retail in South Africa since 1970.
The market in South Africa for musical equipment is relatively small and narrow considering the 40 plus million population. South Africa punches below its weight. The strategic challenge is to grow that market from grassroots, and to be positioned to respond to the inevitable broadening of the market, as more and more customers and aspiring musicians are empowered.
BeMusic aims to respond to these growing developments, and to stimulate them.